Booking
A wooden paddle holds five distinct beer glasses arranged in a flight for tasting.

Traditional beer culture in Austria

Pleasure and health at the Murauer Bier Apotheke

Nestled amongst the medieval streets of Murau, the Murauer Bier Apotheke combines centuries-old brewing traditions with a modern culture of socialising. In the historic premises of the former Salvator Apotheke, everything today revolves around the healing power of hops and the region’s liquid gold. The Bier Apotheke serves as an atmospheric bridge between health-conscious naturopathy and convivial socialising in a setting steeped in history.

Close-up of hop cones on a vine surrounded by green leaves in an agricultural setting
Discover the essence of brewing with vibrant hop plants thriving in lush greenery.

The history and health aspects of beer in Styria

The fact that a former pharmacy now serves as a centre for beer culture in Styria is deeply rooted in history. As far back as the Middle Ages, beer was valued as a natural remedy due to its beneficial ingredients. Today’s Murauer Bier Apotheke takes up this idea and makes use of the medicinal plant hops in all its forms. Here, the drink is presented not as a mass-produced commodity, but as a valuable cultural asset. You will find a space for inspiring conversations and the sharing of knowledge, which brings to life the historical significance of beer as a nourishing tonic for body and mind.

Regional specialities and hop-based products in the shop

The close ties between Murau Brewery and local craft businesses form the heart of the integrated shop. The range extends far beyond traditional drinks to include carefully developed natural products designed to promote well-being. Here you will find nourishing shampoos, rich beer ointments and lotions, as well as warming spent grain pillows. In collaboration with partners such as Hubble Spezialmanufaktur, Domenico St. Lambrecht, Lebenshilfe Murau and the Seifenwerkstatt, specialities such as beer jelly, Swiss stone pine sweets and spicy spent grain ham are on offer. This attention to detail and focus on authenticity reflect the values that are also upheld at the Hotel Landsitz Pichlschloss: an appreciation for the region’s produce and its honest refinement.

Scenic village alongside a river with historic buildings and mountains in the background
Nestled by the river, this quaint village offers stunning views of historic architecture against a mountain backdrop.

Planning your trip to Murau

A visit to the Bier Apothekern is the perfect way to combine a stroll through the historic district capital of Murau. The venue welcomes guests from Tuesday to Saturday between 4 pm and 10 pm and offers a unique setting for events or private gatherings in a historic setting. From the Pichlschloss country estate, you can easily reach the town of Murau by car or public transport.

After an inspiring evening spent soaking up the historic atmosphere of a traditional apothecary’s shop and discovering regional hop specialities in Murau, the tranquillity of Pichlschloss offers the perfect balance. Book your stay in Upper Styria now or send us a no-obligation enquiry.

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A large residential building surrounded by trees and green spaces, with a gravel path in front of it.

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